If you sell essential oils, you’ve probably heard the word “compliance” a lot lately. This refers to the issue of marketing essential oils and other supplements without making health claims or unsubstantiated marketing claims about essential oil products. Because of a fear of being “non-compliant,” though, many have forgotten about the importance of becoming educated on the safe and effective use of essential oils. As the most trusted independent third-party resource for both essential oil educational resources and marketing tools, AromaTools is here to help you in both areas.
AromaTools is a bookstore and independent publisher of educational materials and marketing tools.
Closely tied to our mission to provide the best educational materials available is our mission to provide tools to help those who share essential oils with others to be successful.
Can I use educational resources for personal study, even if they contain uses and information that aren’t considered “compliant” for marketing purposes?
Absolutely! Educating yourself about essential oils is the key to safely and effectively using them to support your own health and the health of your family. Always use and refer others to the best educational resources available, starting with Modern Essentials!
Can I use educational resources to market my favorite brand of essential oils?
While you can refer people to research articles and other educational resources to learn about the uses of essential oils and research being done on essential oils, it would be improper to use these articles or resources to make health claims or to promote the use of a specific brand of essential oils.
How do I keep education and marketing separate?
Always use and refer people to the best educational resources available, like Modern Essentials, so that they can learn more about essential oils (just as you would read and refer someone to a book or published research article on vitamin D to learn more about how vitamin D benefits the body).
When you are selling a specific brand of essential oils to a group or individual, however, only marketing-approved language and materials should be used. Educational books and research articles should not be used during the selling process, as this has been construed by regulatory agents as making health claims about a specific brand of essential oils. For more tips on maintaining this separation, click here.
Look for the education and marketing icons on our website and in our store to help you identify which items are marketing tools with language approved for marketing essential oils and which are educational resources that can help you and those you know learn about essential oils.
Individuals should learn all they can about essential oils in order to safely and effectively use them to benefit their health. When I’m marketing my favorite brand of essential oils, how can I refer others to educational materials about essential oils and still be compliant?
You should never use educational materials to make claims about a product you are selling, but you are free to recommend others to educational resources that they can use to understand the science, safety, and uses of essential oils. For example, you could use the following:
“If you want to learn more about essential oils, I would recommend that you…
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