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Being the Starfish: 6 Principles for Shattering the Network Marketing Stereotype, by Neal Anderson, 2nd Edition


Trade the mind of a SELLfish™ for that of a STARfish™: serve instead of sell!

  • Know what makes network marketing work.
  • Learn to define your vision and focus your time.
  • Sell in the way that people want to buy.
  • Make a great income while loving what you do.

"The problem with [selling] is the focus. The motive is often to achieve a quota win a trip or a car or appease a pest of an upline leader. What happens to ethics and culture when production is the priority? Imagine if instead our primary goal was to understand others and help them get that which will improve their life's significance . . . . Our intention is not to sell it but to share it. That is being a STARfish™."

How to Serve Your Way to Success and Significance!

If you put the six principles in this book into motion you will shatter the stereotype of network marketing make a great income and love what you do because you have confidence in what you do. Written by a world-class sales professional and author of the Amazon Best-Selling book Being the STARfish™; this is the simple path to sales success for the "I'm not a salesperson" and the top producer alike–one that makes buying from you a pleasure for all the right reasons.

Being the STARfish™ for Network Marketing will show you how the road to fulfillment and financial freedom lies in serving others and how living your dream begins with helping other people live theirs first! You will trade the mind of a SELLfish™; for the lifestyle of a STARfish™;–and for your your family and many others the impact will eclipse anything you can imagine.

The road to success and duplication is mapped out for you clearly in these pages. It's no secret–not anymore. What you're about to discover:

  • The vital role of action in defining your vision.
  • How to "control the controllables" so you can eliminate fear and focus on serving others.
  • How you can remove the sales pressure so people love buying from you.
  • How to master the 11 critical steps of the sales cycle.
  • Proven no-pressure ways to defuse customer objections.
  • Much more.

Objective: Marketing. (Click here for information on the difference between Educational and Marketing materials.)

Publication: 2017, 2nd Edition.

Pages: 146.

Binding: Softcover.

Dimensions: 6" wide x 9" tall x ¼" deep.


Neal Anderson is a husband father inspirational speaker direct-selling expert and performance coach whose clients have included everyone from a Super Bowl champion to hundreds of top-ranking network marketing professionals and sales producers across the country. Neal earned his undergraduate degree from Indiana University and received a law degree from Vermont Law School. Neal and his wife Erin are in the top 1% seller in their company. They live in North Carolina with three enthusiastic boys.

Chapter 1: Shattering the Stereotype
Chapter 2: From Buckets to Pipelines: Building a Better Way
Chapter 3: Being the STARfish™
Chapter 4: Principle 1–Define Your Vision
Chapter 5: Principle 2–Value Your Time
Chapter 6: Principle 3–Controlling the Controllables
Chapter 7: Principle 4–Learn How People Buy
Chapter 8: Principle 5–Master the Sales Fundamentals
The Sales Cycle
Chapter 9: Principle 6–Resolve Customer Challenges
Epilogue: Becoming the STARfish™
Appendix: STARfish™ vs SELLfish™
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